In our European culture, this greeting tends to carry a more personal, individual meaning, but the essence remains the same: it answers a deep need of every human being.<\/p>\n\n\n\n \u201cLa ragazza con l\u2019orecchino di perla\u201d<\/em>\u00a0Jan Vermeer<\/p>\n\n\n\n We don\u2019t need to mention the vast market of training programs, feedback tools, 360 assessments, tests, and interviews on what and how others see us to confirm this truth: we need to know ourselves and to be recognized. The other has the power to help us do this, to reveal parts of ourselves, qualities, and talents we may not even know we have\u2014or that we convince ourselves we don\u2019t have.<\/p>\n\n\n\n \u201cSawubona\u201d is a key that opens infinite doors and helps activate unexpected channels.<\/strong><\/p>\n\n\n\n A \u201cGood morning\u201d thrown like a stone against a shop window while walking into the office is not\u00a0Sawubona.<\/em> The people we work with need\u2014in the deepest sense of the word \u201cneed\u201d<\/em>\u2014to be seen and recognized in their humanity.<\/p>\n\n\n\n Being called by name, being asked a genuine question that allows time and space for an honest answer about something we know matters to the person we are meeting\u2014these are not mere formalities. When they are authentic and transparent in intention, they become channels of connection and solid foundations for genuine relationships.<\/p>\n\n\n\n Of course, we can do without it. But we also know that if we want to create that flow of positive energy which makes the difference between a potentially toxic environment and one that fosters exchange, collaboration, well-being, and growth\u2014both personal and organizational\u2014then we are called to develop the\u00a0Sawubona philosophy.<\/em><\/p>\n\n\n\n Generation Z carries with it a powerful desire, above all, to be \u201cseen.\u201d<\/strong> There is intrinsic wisdom in every generation\u2014and our future needs it badly. Only then will our societies and communities be capable of facing the challenges of the future with openness.<\/p>\n\n\n\n Sawubona!<\/p>\n","protected":false},"excerpt":{"rendered":" Lovers know it well: when they look at each other, they lose themselves in one another, and those gazes become a single gaze, the meeting place of their deep intertwining.Mothers and newborns know it, as they seek and recognize each other, exchanging little games of grimaces, movements, and sparks of expression that are hints of […]<\/p>\n","protected":false},"author":2,"featured_media":2205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,44,48],"tags":[],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awareness-self-awareness","category-motivation","category-presencing"],"yoast_head":"\n![\"\"](\"https:\/\/www.gianmarcomachiorlatti.it\/wp-content\/uploads\/2025\/10\/Sawubona-2-4.webp\")
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A fleeting handshake, a quick \u201cHow’re you doing?\u201d followed by rushing on to the next thing is not Sawubona.<\/em>
Anyone in a position of responsibility within an organization must have this essential element in their \u201cleadership radar.\u201d<\/p>\n\n\n\n
Their entry into the workplace is bringing forth new approaches and new expectations.
Adopting a Sawubona<\/em> attitude and mindset has the advantage of triggering mechanisms that nurture two essential factors in valuing the encounter between the emerging new and the consolidated present:<\/p>\n\n\n\n\n
Both rooted in the mutual recognition of our shared humanity.<\/li>\n<\/ul>\n\n\n\n
The challenge is to open channels of exchange between these wisdoms, because only then will our companies and organizations be able to evolve and face complexity and uncertainty.<\/p>\n\n\n\n